The first thing you have to do is to think about why you want a website.

Do you want to:

It isn't enough to put your brochures and manuals on the web. You also have to get people to come back. When you have decided to whom your site is aimed, you have to think of what kind of feature you want to offer. Your feature can be something useful or entertaining. I'm sure you already have a lot of knowledge in your special field of business that you could pass on to your customers.