the following information below to acquaint yourself with
banner advertisements the view examples of our banners. If you would
like us to produce one for you please email us with your information or
send us a number to call!
are 8 effective tips:
Bigger Is Better
ad banners, typically either 468 pixels or 500 pixels wide, are clicked
on significantly more than smaller ones. Larger banner ads (in terms of
pixels, not bytes) are better than smaller banner ads.
Refresh Ad Banners Often
studies have been conducted that show ad banners drop off in
click-throughs after several days, but when a new banner appears, the
click-through rate jumps. Yahoo claims that banners burn out after two
Feature a Call To Action
and I/Pro both tell us to have a call to action in the banner. The
phrase "Click Here!" is a good example and can dramatically
chance" or other time dependent phrases will prompt users to click
now or forever hold their peace.
Use the Word "FREE!"
promotional incentive that offers value or using words like
"Free!" will induce users to click on the banner. Of course
only use such terms if you actually offer free incentive and if you do
not, you may consider adding an information section or offering some
kind of free services related to your target demographic. This way, when
you market your site, you will have something more to market than just
Animated Banners Are Noticed More
naturally attracts attention; however, if it is located on a page that a
user would dwell on for an extended period of time, the animation can be
more annoying than beneficial.
Link the Banner To a Specific Page, Not the Homepage
wants to plow through a corporate home page to get to what they want to
see. Link them directly to the advertising offer or create a transition
Web page that will lead them down the sales cycle.
Clear Banner Design and Communication
the book. Don't follow it. Use simple, distinctive design that compels
visitors to explore, discover, and be part of your vision.
Advertising '97 conference offered these banner design suggestions:
here -- make it clear the banner is something to be clicked|
their attention -- use animation to capture attention as well as
the right audience|
the audience -- interactive banners work|
appropriately -- if the banner is for a new product/service of
an existing brand, don't put the brand on; people may think they
know everything already and not click through|
creative frequently -- on the Infoseek site, banners seem to
wear out after 200,000 to 400,000 impressions|
your message to your targeting -- make sure your banner is
targeted (banners attached to keywords pull much better)|
waste time/money on contests -- contest banners don't pull any
truisms remain true -- intrigue and sex sell|
is more -- keep banner sizes small (10K to 15K)|
systematic -- set-up a mechanism to track what works and what
doesn't in an ad campaign|